Do you want to know how to make your website appear on the top position of google search page, just below the paid advertisements, what you need to master is a methodology called Search Engine Optimization(SEO). Mastering SEO is very critical as one can pursue a career as SEO specialist. The module covers On-page optimization and Off-Page Optimization.
On-Page optimization includes keyword research, competition analysis, SEO friendly content writing, tag optimizations and how to use good analytics. Off-Page optimization contains techniques like link building, blog writing, social book marking, Forum posting and so on. Going beyond this, the module also covers advanced SEO like Google’s search algorithms, latest trends and tools like Bing Webmaster, Alexa Ranking and tools for doing SEO Audit.
- Introduction
- Search Engine Basics & SEO Overview
- What is Search Engines
- How does Search Engine work?
- What is a bot/spider?
- What is keyword?
- Types of keywords and key phrases.
- Business Analysis & Categorization.
- Google Keyword Planner.
- Keyword Research & Analysis.
- New Keyword Ideas.
- Competition Analysis.
- Finalizing the Keyword List.
- On Page SEO
- Introduction to On Page
- Keyword Density
- URL Optimization
- Title Tag Optimization
- Description Tag Optimization
- Keyword Tags Optimization
- Image ALT Tag Optimization
- SEO Friendly Content Writing
- Generating/Uploading robots file
- What is Google search Console?
- Creating Google Search Console Account
- Generating/Uploading Google Search Console code
- Selecting Target Location
- Importance of Sitemap
- Difference Types of sitemaps (HTML, XML)
- Robot.txt
- HTML Error Code 404, 200, 500
- Redirection Code: 301, 302
- Alexa Report
- Competitor Analysis
- Website Speed Optimization
- Mobile First SEO
- Creating google Analytics Account
- Off Page SEO
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- What is Link Building
- Back links and its importance
- Types of Linking Methods
- Do Follow Vs. No Follow
- Link building Guidelines
- Links Analysis Tools
- Search Engine submissions
- Directory submissions
- Local Business Directories
- Blog writing and submission
- Article writing and submission
- Social Bookmarking
- Using Classifieds for Inbound traffic
- Participating in Question and Answers Sites
- Blogging & Commenting
- Guest Blogging
- Press Releases
- Forum Posting
- Link Building Resources
- RSS Feeds
- How to Create different type of unique content
- Advance SEO
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- How Algorithm works
- Search Engine’s Algorithm
- Google Panda
- Google Penguin
- Google Humming Bird
- Google Pigeon
- Google Phantom
- Latest Updates in Google
- Canonical links
- Query Deserve Freshness
- Tools you are going to Learn
- Google Webmaster
- Bing Webmaster
- Alexa Ranking
- SEO Audit Tool