To understand analytics of digital marketing activities you must have hands on different analytics tool like Google Analytics.
Google Analytics is a free tool which can be used to monitor data about your website traffic. In a search engine optimization (SEO) campaign, you’ll have to use Google Analytics to monitor the performance of your keywords in achieving a successful result. You’ll have the ability to learn how much of your website traffic is generated through each of these key words. Google Analytics will open a whole new world of information, you never knew about the website traffic.
Along with Google Analytics, Facebook Insights and Analytics, YouTube Analytics etc. are few other success monitoring analytics which we are going to learn in this module.

• Google Analytics
  • Analysis for small/medium and large-scale business
  • Web Analytics
  • Google Analytics Navigation
  • Overview of All Channels
  • Intelligence Events
  • Traffic Sources
  • Real-Time Reporting
  • Audience
  • Demographics
  • Interests
  • Conversion Tracking
  • Customer Engagement
  • Device Overview
  • Combining Data with Business Goals
• YouTube Analytics
• Facebook Analytics
• Other Social Media Analytics