On Google search engine, all the paid advertisements are run by Google Ads platform. Inside out knowledge of this platform is key to being a Google Ads or SEM Specialist. This module focusses on Ads set up, Ad copy creation, keyword match types, Ad cost types like CPC, CPM bidding, conversion tracking and display advertisement. SEM being paid marketing the prominent focus is on how to optimize the budget to generate maximum impressions/clicks. For this, advanced techniques like Ad scheduling, A/B testing, attributions are covered.

• Introduction to Paid marketing.
• Google Ads Account Setup
• Interface tour and billing setting
• Ad Goal Set
• Google Ads Account Structure
• Campaign setting
• Ad group setup
• Ad Copy Creation
• Quality Score
• Ad Position
• Understanding Ad Auction
• Ad Types
  • Text
  • Video
  • Image / Display
  • App Download
• Keywords
  • Keywords Match Types
  • Keyword Strategy
  • Keywords Research tool
• Effective Ad techniques
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions
  • Creating Search Ad
  • Creating Display Ad
  • Creating Video Ads
  • Creating APP Promotion Ads
• Bidding and Budget
  • Manual Bidding
  • Automated Bidding
• Ad Cost Type
  • CPC Bidding
  • CPM Bidding
• Conversion Tracking
  • Global Tracking Code Integrations
  • Conversion tracking integration
• Display Advertisement
  • Intend Based
  • Affinity Based
  • Custom Audiences
  • Remarketing
• Report Analysis
• Advance Tactics
  • Ad Scheduling
  • Google Ads Interface Customization
  • A/B Testing
  • Multi-User Access
  • Attributions
  • Google My Client Center
  • Google Ads API