Lesson: Facebook, Instagram Marketing & Paid Promotions
Exercise Files
About Lesson

Social media marketing(SMM) is a form of internet marketing which consists of sharing updates, posts, images , videos etc. on social media platforms. On social media sharing of contents and creating profiles is free of cost. However, there are paid options too like boosting the post to reach larger audience. This module help you discover various things related to paid social media promotion like Ad Types, audience targeting, bidding strategies, remarketing strategies and how to track conversion.

  • What is Social Media Marketing
  • Ad Types
  • Audience Targeting
  • Bidding strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
Exercise Files
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