Mobile adoption is increasing like crazy. Most of the contents on internet is accessed from mobile phones. Being a very different device from desktop or laptop and different marketing strategy is warranted for mobile users. This module covers peculiarities of different devices, responsive web design and how to create fast pages for mobiles. Common mistakes made in mobile SEO are explained. Then Mobile App strategy is discussed which includes mobile app engagement, targeting options and promoting site in mobile app etc.

• Understanding different devices
• Essential Factors to go mobile
• Web Design for smart devices
• Responsive web design
• Dynamic Serving
• Separate URLs
• Blocked JavaScript
• Blocked CSS files
• Incorrect redirects
• Faulty redirects
• Unplayable contents
• Specific 404 for mobile and its importance
• Faulty cross-links
• Fast mobile pages
• Common mistakes in Mobile SEO
• Google recommendations for phone sites
• Mobile Apps Engagement
• Growth in Mobile Industry
• Promoting Site in Mobile Apps
• Benefits of Mobile Marketing
• Targeting Options in Mobile Apps
• Mobile Marketing Goals
• Mobile Ad Formats
• App Creation Strategy
• Reporting in Mobile Ads