About Lesson
Emails can be used very effectively for marketing. One can get unbelievable ROI of 3800% using this if properly done and this module will exactly teach you how you can also achieve this. The module covers various topics like email subscribers, segmentation, drafting good emails, optimizing email campaigns, A/B Testing, etc. Use of Mailchimp for automating email workflow and analyzing test results is also discussed in details.
- Introduction to Email Marketing
- Importance of Email Marketing
- Difference between E Mail Marketing & Newsletter series
- Pros and Cons of Email Marketing
- How to target for 3800% ROI from Email Marketing
- How to get Email subscribers
- How to land into Inbox
- HTML and text Emails
- Drafting good Emails
- Optimizing Email campaign
- A/B Testing
- Multivariate Test
- Use of Mail Chimp
- List segmentation
- Dashboard
- Reporting
- Analyzing test result