About Lesson
- Understanding the
- Online advertising ecosystem
- Ad networks
- Publishers, ad servers
- Ad exchange servers
- Ad server basics and installation.
- OpenX Training
- Implementing display banner
- Understanding and implementing banner ad codes
- Learning setting like geotargeting
- Frequency capping
- Pixel tracking
- Conversions
- Identifying right publishers using tools Alexa.
- Understanding how third-party cookies work