Lesson: Ad Server Display
Exercise Files
About Lesson
  • Understanding the
    • Online advertising ecosystem
    • Ad networks
    • Publishers, ad servers
    • Ad exchange servers
  • Ad server basics and installation.
  • OpenX Training
  • Implementing display banner
  • Understanding and implementing banner ad codes
  • Learning setting like geotargeting
  • Frequency capping
  • Pixel tracking
  • Conversions
  • Identifying right publishers using tools Alexa.
  • Understanding how third-party cookies work
Exercise Files
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