Today almost everyone researches on internet before buying anything. With such an increased used of search engines, it has become an imperative to appear on top of the search page for a particular product or service. There is an increasing competition in businesses to get to the top position on the search page. The strategy used is paid advertisements which is also called as Search Engine Marketing(SEM).
This modules explains the concept of SEM and introduces you to the SEM platforms like Google Adwords and Microsoft AdCenter.
- What Is Search engine advertisement
- What Search engine advertisement platforms
- Introduction to Google AdWords & Microsoft AdCenter