Digital marketing is a completely new way of reaching your target audience and very few understand it in a right way. It consists of many elements which a marketer uses to design this digital experience for its potential consumers. This first module on digital marketing covers various platforms and proven digital strategies applied in the market with real fascinating success stories of digital campaigns. At the end of this module, you would be aware of well-researched techniques like defining marketing goals, creating buyer persona etc. and latest trends in the field of digital marketing. Excited!! Let us start our endeavor!

• Introduction
• What is Marketing?
• What is Digital Marketing?
• Marketing Basics
• Understanding Human Brain
• Digital Marketing Platforms and Strategies
• Digital Marketing vs Traditional Marketing
• Defining Marketing Goals
• Defining Buyers Persona
• Latest Digital advertising trends
• Case studies of Digital Campaigns