Lesson: Social Media Optimization
Exercise Files
About Lesson

In 21st century, social media is one of the key platforms for engaging and interacting with customers. Social media promotion is very different from the organic promotion. Various social media platforms has their own peculiarities. This module would cover how to established online identity and drive audience engagement considering the nuances of social media.

  • Introduction
  • Social Media
    • What is Social Media?
    • Social Media Paid Promotion Vs Organic Promotion
    • Why is Social Media is important?
    • How can Social Media help grow business?
    • Platform Wise Social Media Purpose & Uses
    • How to establish online identity
    • Audience Engagement
Exercise Files
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